We are Rupiko, a for-benefit enterprise striving towards financial education and inclusivity for all.

During the course of working in this field, we came across people in our own circles struggling with a number of financial issues. Digging deeper, we found that the lack of knowledge about personal finance management, the fear and uncertainty around investing, and an outdated approach towards money was giving rise to much bigger problems. Stress and dissatisfaction, that in turn impact an individual’s overall well-being as well as interpersonal relationships.

With 76% of Indian adults being financially illiterate, we knew that financial well-being is the need of the hour. And we realised that a conventional financial consultancy firm wasn’t our answer. Education was the only way.

So, in June 2019, we founded Rupiko, with the aim to redefine financial well-being. To create a world in which every individual understands the true meaning of money, is equipped to make sound financial decisions with confidence and is able to have open conversations around this subject, thereby enhancing their overall well-being. Armed with lifelong lessons in money management, we believe that anybody, whether at schools, colleges or in the working world, could dramatically transform their lives and elevate the lives of those around them.

Rupiko conducts interactive workshops, courses and programs on personal finance with individuals across industries. Making the dry subject of finance interesting, relatable and practical, we nudge people to look at money differently, while also demystifying financial jargon, providing actionable tools and insights and guiding people on the road to wholesome financial well-being.